Brand Relevance

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground–breaking book defines the concept of brand relevance using dozens of case studies–Prius, Whole Foods, Westin, iPad and more–and explains how brand relevance drives market dynamics,…

Cartea Brand Relevance este la reduceri

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground–breaking book defines the concept of brand relevance using dozens of case studies–Prius, Whole Foods, Westin, iPad and more–and explains how brand relevance drives market dynamics,…

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