The Brutal Truth About Asian Branding

This is one of the most thoughtful books on branding I′ve come across. Most such books are either quickly–crafted “how–to” books or academic tomes over–burdened with references. This book is thoughtful because it raises questions which deal with the “why” rather than just “how” of…

Cartea The Brutal Truth About Asian Branding este la reduceri

This is one of the most thoughtful books on branding I′ve come across. Most such books are either quickly–crafted “how–to” books or academic tomes over–burdened with references. This book is thoughtful because it raises questions which deal with the “why” rather than just “how” of…

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