Key Account Management

This helpful text clearly sets out the very best, state–of–the–art strategies in key account management.  The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. …

Cartea Key Account Management este la reduceri

This helpful text clearly sets out the very best, state–of–the–art strategies in key account management.  The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. …

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